Lazada Group has appointed UM to manage regional media duties for Singapore, Malaysia, the Philippines, and Thailand. The news follows a pitch which started in March this year and was held virtually across multiple markets.
Duties for Singapore, Malaysia and the Philippines will begin effective immediately, while Thailand's will begin in January 2021 and will encompass strategy, planning, buying, research, and data and analytics.
The account was previously handled by Dentsu Aegis Network’s Vizeum after a regional pitch in February 2019.
UM's other tech accounts include foodpanda, Netflix, and Spotify.
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